marketing
February 10, 2010, 10:40 CET
Food retailer Coop to launch own credit card
The food retailer Coop Group, which owns 2,200 supermarkets across Hungary and operates a further 3,000 shops through its franchise programme, has set up Coop Hitel Zrt with registered capital of HUF 500m (EUR 1.83m) in order to allow shoppers... [read complete entry]
February 09, 2010, 11:27 CET
Szentkirályi mineral water targets international star for new ad campaign
Mineral water company Szentkirályi Ásványvíz Kft will have an international star appear in its commercials this year, but their name will not be revealed until spring, writes kreativ.hu. The company's campaign face will probably be an athlete, as consumers can... [read complete entry]
February 01, 2010, 09:58 CET
PSZAF fines OTP Ft 10 million for infringing market-influence regulations
Hungary's financial-market regulator PSZAF has fined OTP Bank HUF 10m (EUR 36,899) for violating regulations regarding unfair market influence. An accidental keyboard error by an OTP trader could have served to unfairly influence the judgment of market operators regarding the... [read complete entry]
January 15, 2010, 09:15 CET
Soros appeals court decision rejecting appeal of PSZAF resolution
Soros Fund Management has lodged an appeal within the legally prescribed deadline against an earlier court decision rejecting its appeal against a resolution from the financial-market regulator PSZAF to fine the fund for unfair market-influence. Econews reported earlier that the... [read complete entry]
December 09, 2009, 10:29 CET
Ten Hungarian companies included on Deloitte "Technology Fast 500" list
Ten Hungarian companies were included on consultancy Deloitte's fresh "Technology Fast 500" list for Europe, the Middle East and Africa. The annual ranking of the fastest growing public and private technology, media, telecommunications, life sciences and green technology companies from... [read complete entry]
November 30, 2009, 10:56 CET
Two Hungarian PR agencies shortlisted for European Excellence Awards
Hungarian PR agencies Avantgarde Group and Mmd are among contenders for European Excellence Awards, writes kreativ.hu. The awards will be presented on December 10 in Vienna, Austria. Avantgarde Group are among the best in the "health" category, participating with its... [read complete entry]
November 30, 2009, 09:13 CET
Parking Media to introduce Umbrella ads
Hungarian outdoor advertiser Parking Média Kft plans to start installing a new type of public advertisement space called "Umbrella" next month, reports kreativ.hu. The advertising boards, which are a Hungarian patent, are designed to protect parked cars from the elements.... [read complete entry]
September 14, 2009, 03:21 CET
CEEMS Marketing summit to be held in Budapest on Sept. 22/23
For the third time Stamford Global is organizing the CEEMS summit series, the largest gathering of Marketing professionals in the region in English. The summit’s theme this year is "The Downturn’s New Rule for Marketers." The aim of the conference... [read complete entry]
April 02, 2009, 07:43 CET
Formula 1-crazed Hungarian energy drink maker may need a cup of soothing herbal tea
Daily Népszabadság has an interesting if slightly incredible story today about how a Hungarian energy drink maker is currently negotiating with two Formula 1 teams over a potential sponsorship deal. The report says that Candy Globe Kft, the producer of... [read complete entry]